May 2013

We publish a range of high quality food magazines, guides, and recipe books to help you with marketing and promote your restaurant, hotel or food and drink business. Each publication also has online, social media and email channels that allow you to reach affluent foodie consumers with your marketing message.

Our publications aren’t just a pretty face. We also provide you with winning design, copywriting and marketing support to make sure your business stands out from the crowd.

From Michelin starred restaurants to fantastic country pubs, luxury hotels to city-centre delis, we have the knowledge and experience to make your business stand out and attract customers.

Our Publications:

Food magazine
Food magazine (online / digital)
The Trencherman’s Guide
Food Trade Website
The Pubs & Inns Guide
How to Contact Us

 


 

Food magazine advertising

We love food

It’s that simple. We’re in to great food and drink, especially when it’s local and high quality. We’re fussy but love a local bacon sarnie as much as we love Michelin-starred fine dining. Quality is the common denominator and the aim is to share authentic food and drink finds with our readers.

Written by professionals

We pride ourselves on having a top class team that knows its onions (excuse the pun). The editorial team is made up of trained journalists and our regular reviewers also write for BBC Good Food, The Sunday Telegraph, Delicious magazine and Red among others.

Key facts

Who are our readers?
They’re a classy bunch. Our readers are affluent 30-65 year olds who are interested in food, drink and eating out.

- They go out of their way to buy local and believe it’s worth paying extra for quality products

- They try new products, pay more for quality food and wine and use local shops, farm shops and farmers’ markets

One magazine covers all regions in the West Country – from the Scillies to the Cotswolds – so you can advertise to a wider foodie audience across:
The Cotswolds, Gloucestershire, Bristol, Bath, Dorset, Somerset, Devon, Cornwall and the Isles of Scilly.

 

Testimonials:

Food Magazine – it’s a respected publication. It helps our business by marketing to informed, engaged readers who are our target demographic. What we value about their service is the hands on approach, creativity and efficient delivery from experienced professionals. It is well managed delivers great value. An all round positive experience. 

Nigel Mitchell, owner of The Galley, Topsham.


“I wanted to say thank you so much for the advert design – it was awesome!

Helena King, Director Browns Hotel, Tavistock and 22 Mill St, Chagford.


The feature was brilliant, Jon was very pleased and felt the reporter  had represented him well, thank you very much.”

Pamela Evans, John Thorners Farm Shop, Somerset.

 

Michael Caines MBE. Head Chef Gidleigh Park and Food & Beverage Director, Brownsword Hotels.


Having worked with Food Magazine at The Arundell Arms Hotel for the past 3 years we have found the magazine to be consistently good quality and features and editorials always kept fresh and interesting.

Food Magazine & The Trencherman’s Guide are the only food publications we now work with due to their quality, coverage and the results we see from them.

We stock a number of ‘foodie’ type magazines at the hotel for guests to take away. Food Magazine is the one we always run out of and is what I and many of my colleagues agree to be the true foodie magazine. Since the magazine has widened its distribution we have found that we are now getting people come for overnight stays as well as just food visitors.

The team at Salt Media are a pleasure to work with and after much trial and error, Food Magazine & The Trencherman’s Guide are the only food publications we now work with due to their quality, coverage and the results we see from them. Looking forward to working with them for many moons to come!
Alex Thomson, sales and marketing at The Arundell Arms, Devon

 

“Food magazine is excellent. It’s comprehensive and has something for everyone. It’s the best food magazine out there”.
Vicki Sargeant, www.liveloveeat.co.uk

 


Dominic O’Nions, Director Ashburton Cookery School, Devon

 

“Food magazine is an excellent way of promoting our business. We advertise and it really does capture the imagination of the readership and definitely converts into business. They do a great job of illustrating all that is going on in South West food & drink – it’s great”.
Michael Caines MBE, Executive Chef, Gidleigh Park and Director Browsword Hotels.

 

“Food magazine is the standout food publication in the region. The editorial team really know their stuff and the readers are knowledgeable and informed”.
Toby Gritten. Owner The Pump House, Bristol.

 

“Food Magazine & The Trencherman’s Guide are quality food publications. We work with them because they provide high quality coverage of our business, the customer service is fantastic and we get excellent results”.
Edward Boulton, Group Marketing, The Manor House Hotel, Castle Combe.

 

“The Ashburton Cookery School has been working with food magazine and the Trencherman’s Guide for the past 10 years. As a partner to reach new customers there is no better company to work with. They know everyone and are passionate about what they do. There is no better qualification for a media partner than to have the passion, energy and quality of publication to get our message out there”.
Dominic O’Nions, Director Ashburton Cookery School, Devon


Videos:

 

For more information download the mediapack below or call 01271 859299

Downloads:
Food Magazine Ratecard


 

Food Digital

Imagine having your own team of professional writers and designers producing high quality, engaging content, optimised to reach your customers. Food magazine’s online editorial package delivers this for you. We can advise on, create and deliver online editorial campaigns delivered to our targeted online audience.

Through online content, social media channels (Twitter, Facebook, Pinterest, Google+), our digital editions and weekly email newsletters, Food magazine helps you connect directly with your customers.

Download the ratecard for more details or call us on 01271 859299 to discuss how we can help you win more business.

Downloads:

Food Magazine online editorial packages

 


 

The Trencherman’s Guide

The Trencherman’s Guide is published in two regions; The South West and Scotland. It is the leading independent, quality rated dining guide.

Exclusive

Inclusion is by invitation only and exclusive so you benefit from being associated with a collection of the very best restaurants in the regions. The Trencherman’s Guide is judged to strict criteria and overseen by a prestigious editorial board.

High circulation

Over 40,000 copies of the guide are distributed through members and leading stockists.

Year-round marketing

Your business benefits from year-round promotion across Food magazine’s print and digital platforms: monthly email newsletters, online and through social media such as Twitter.

The right consumer

Stockists are chosen so that copies go to the right type of consumer – your potential customer. Over a thousand copies will go into the first class lounge at London’s Paddington train station.

National distribution

The guide will be mounted on the cover of Delicious magazine in London, Birmingham and Manchester to bring affluent consumers who love fine dining to the South West.

Exclusive events

All members are invited to the exclusive launch and Autumn lunch events.

It’s unique. There’s nothing else like it.

Download the ratecard below for more details or call us on 01271 859299 to book your place in the guide.

Downloads:

Trencherman’s Guide information

Video:

 


Food Trade

www.foodtrade.biz provides food, drink and hospitality businesses with up to date news, features and guides about the things that matter to their business. From suppliers to recruitment, equipment tests to marketing, the latest news to industry trends.

How can www.foodtrade.biz help you?

The Sales Cycle
You will have customers in different stages of the sales cycle; some won’t know who you are, some will have heard of you and some are ready to buy.

UNAWARE » AWARE » UNDERSTAND » CONVINCED » TAKE ACTION » SALE

We provide a unique content marketing approach to help you raise awareness of your business, develop a relationship with prospective customers and drive sales.

By including your business in a targeted mix of advertising, editorial, video, email newsletters and news items, we help move your customers through this sales cycle, supporting your sales efforts by increasing awareness and helping deliver high quality leads.

“The Food Trade website has proved an invaluable tool for Total Produce in promoting its businesses throughout the South West. I would recommend that anyone serious about marketing their business to other like minded members of the Food Service Industry should get involved.”
Nick Matthews, Director, Total Produce.Bristol.

Download the ratecard for more details or call us on 01271 859299 to discuss how we can help you win more business.


Downloads:

Overview of www.foodtrade.biz Packages

 


 

Pub Guide

Pubs & Inns 2013

As you can imagine, we encounter a lot of good, and not so good pubs. So we thought it was time to sort the wheat from the chaff and put together the definitive South West pub guide.

The important thing is that the Food Magazine Pub Guide is different. Yes, it is produced with the same high quality you’d expect from us and yes, it is distributed through the same high quality stockists.

But the main thing is that we only invite pubs we know to be great.

That means that they must have been recommended by the good pub guide, the Michelin guide or we have visited personally and reviewed it.

Just as our other guide, The Trencherman’s Guide has become known for high quality restaurants, our the Food Magazine Pubs & Inns Guide is the guide for great pub hospitality.

Spilt into counties it features the very best food lead and drink lead pubs that we can recommend to our readers.

Download the ratecard for more details or call us on 01271 859299 to book your place.

Downloads:

Download the ratecard.

 


Contacts

Nick Cooper, sales director
t: 01271 859160
e: nick@saltmedia.co.uk

Regional Marketing Specialists:

Bristol, Bath, Gloucestershire & Wiltshire
Nik Farkas
t: 01271 859299
e: nikf@saltmedia.co.UK

Devon, Dorset & Somerset:
Nick Cooper
t: 01271 859160
e: nick@saltmedia.co.uk

Devon & Cornwall:
Natalie Roberts
t: 07947 244102
e: natalie@saltmedia.co.uk

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