Food April 2014

The team at Saltmedia specialises in multi-platform food and drink publishing for the South West of England. We create high quality food magazines and guides that are essential to the top end food and drink businesses in the region when it comes to reaching an affluent group of foodie consumers. Each publication has online, social media and email channels.

We work with some the best restaurants, chefs and hotels in the South West, creating branding, marketing materials, inhouse magazines, advertising and more. Companies and names we work with across our different projects include: Nathan Outlaw, Michael Caines MBE and the Brownsword Hotel group, Yeo Valley, Saunton Sands Hotel, Tanners, Jamie Oliver’s Fifteen Cornwall, Frobishers, Susy Atkins, Moet Hennessy, Live Bookings, Mole Valley Farmers and Combe House Devon.

Our publications:

Food magazine
Food magazine online
The Trencherman’s Guide
Food Trade
Pubs & Inns
How to contact us

 


 

Food magazine advertising

The original local food magazine

Celebrating its 10th birthday this year, food is the leading and original food magazine in the South West. We only include top quality foodie businesses and are proud to have leading names in the South West among our clients, including Michael Caines MBE, Nathan Outlaw, most of the other Michelin-starred chefs and leading foodie pubs and hotels.

You can download the food magazine ratecard here

 

Trustworthy, quality content

Our readers trust food and act on its recommendations. It’s written by a team of experienced food journalists and our writers also write for the Sunday Telegraph and delicious.

Who are our readers?

Our latest food reader survey reveals them to be affluent 30-65 year olds in the South West who are interested in food, drink and eating out. They go out of their way to buy local and believe it’s worth paying extra for quality products, they try new products, pay more for good wine and use local shops, farm shops and farmers’ markets. We have 90,000 readers each month, which is more than any other local food magazine in the South West.

food is the best-read food magazine in the South West, making it the place to tell consumers about your quality food business.

Reaching across the South West

food specialises in delivering two types of customer: local foodies within an hour’s drive of you, and a wider group across the region who use the magazine for foodie breaks and destination dining within the South West. The magazine covers Bristol, Bath, Somerset, Gloucestershire, Wiltshire, Devon and Cornwall and we have more magazines on the ground than any competitor titles.

Frequency

Ten magazines per year and daily and weekly online communications.

Distribution

food has a readership of 90,000 readers per month which are distributed through 350 stockists: leading restaurants, farmers’ markets, Waitrose, leading hotels such as Gidleigh Park, The Bath Priory, Manor House Hotel and Scarlet Hotel as well as Majestic Wine and independent retailers such as Darts Farm.

Massive online support

When you advertise in food, we also support you with:
70,000 + Twitter followers and 2,700 + Facebook fans
24,000 subscribers to the weekly food reader email newsletter
The leading South West food website with fresh content daily
An online digi-mag of food on Google Play, iTunes, Blackberry Playbook and Pocketmags
Trade email newsletter to keep you up-to-date with industry news
‘As seen in food’ window sticker for your establishment
Distribution – be one of a select group of businesses that distributes the magazine

For  more details you can download the food magazine ratecard here


Testimonials:

Natalie Roberts speaks to David Sharland of The Seafood Restaurant, Heidi Fitzpatrick of Watergate Bay Hotel and Harry Wild of Paul Ainsworth Restaurants about what working with Food Magazine is like.

‘Food Magazine – it’s a respected publication. It helps our business by marketing to informed, engaged readers who are our target demographic. What we value about their service is the hands on approach, creativity and efficient delivery from experienced professionals. It is well managed delivers great value. An all round positive experience.’

Nigel Mitchell, owner of The Galley, Topsham.

 

 

Michael Caines MBE. Head Chef Gidleigh Park and Food & Beverage Director, Brownsword Hotels.


‘Having worked with Food Magazine at The Arundell Arms Hotel for the past 3 years we have found the magazine to be consistently good quality and features and editorials always kept fresh and interesting. Food Magazine & The Trencherman’s Guide are the only food publications we now work with due to their quality, coverage and the results we see from them.
We stock a number of ‘foodie’ type magazines at the hotel for guests to take away. Food Magazine is the one we always run out of and is what I and many of my colleagues agree to be the true foodie magazine. Since the magazine has widened its distribution we have found that we are now getting people come for overnight stays as well as just food visitors. The team at Salt Media are a pleasure to work with.’

Alex Thomson, sales and marketing at The Arundell Arms, Devon

“Food magazine is excellent. It’s comprehensive and has something for everyone. It’s the best food magazine out there”.
Vicki Sargeant, www.liveloveeat.co.uk

 


Dominic O’Nions, Director Ashburton Cookery School, Devon

 

“Food magazine is an excellent way of promoting our business. We advertise and it really does capture the imagination of the readership and definitely converts into business. They do a great job of illustrating all that is going on in South West food & drink – it’s great.’
Michael Caines MBE, Executive Chef, Gidleigh Park and Director Browsword Hotels.

Food magazine is the standout food publication in the region. The editorial team really know their stuff and the readers are knowledgeable and informed.’
Toby Gritten. Owner The Pump House, Bristol.

“Your care and time over the individual proposals is brilliant and very useful, and something I have never had with other publications.”
Hannah Garner, Marketing and Social Media, The Stable Bar and Restaurants Bristol, Bath, Weymouth & Poole.

Food Magazine & The Trencherman’s Guide are quality food publications. We work with them because they provide high quality coverage of our business, the customer service is fantastic and we get excellent results.’
Edward Boulton, Group Marketing, The Manor House Hotel, Castle Combe.

The Ashburton Cookery School has been working with food magazine and the Trencherman’s Guide for the past 10 years. As a partner to reach new customers there is no better company to work with. They know everyone and are passionate about what they do. There is no better qualification for a media partner than to have the passion, energy and quality of publication to get our message out there.’
Dominic O’Nions, Director Ashburton Cookery School, Devon


Where to find food magazine

With  stockists across the Westcountry, from the Cotswolds to Cornwall, we’ve worked out that 92% of people in the region are within 15 minutes of a food magazine stockist.

View Food Magazine Stockists in a full screen map

 

For more information download the mediapack below or call 01271 859299

Downloads:
Food Magazine Ratecard


 

Boost your sales with Online Boost

Content marketing is where it’s at for driving online business nowadays. Search engine optimisation is no longer just about putting key words out there for search engines to find – it’s all about having quality, original content online. That’s where food works brilliantly. Our Online Boost puts your print package editorial online from just £100 a year. These editorial inclusions then link directly to your website. Your features get a further boost with inclusion in email newsletters each time to 10,000 subscribers and our huge Twitter (45,000 + followers) and Facebook audience.
It’s an unbeatable combination – ask us about it.

Take a tour of our social media channels (Twitter, Facebook, Pinterest, Google+), our digital editions and weekly email newsletters to see for yourself how food magazine helps you connect directly with new and existing customers.

Download the ratecard for more details or call us on 01271 859299 to discuss how we can help you win more business.

Downloads:

Food Magazine online editorial packages

 


 

The Trencherman’s Guide

The Trencherman’s Guide is published in two regions; The South West and Scotland. It is the leading independent, quality rated dining guide.

Exclusive

Inclusion is by invitation only, based on the restaurants included reaching a high standard scored using inclusion in guides such as Michelin, Good Food and AA. It’s very exclusive so the restaurants included benefit from being associated with a collection of the other very best restaurants in the regions. The Trencherman’s Guide is judged to strict criteria and overseen by a prestigious editorial board.

High circulation

Over 40,000 copies of the guide are distributed through members and leading stockists.

Year-round marketing

The restaurants benefits from year-round promotion across Food magazine’s print and digital platforms: monthly email newsletters, online and through social media such as Twitter.

The right consumer

Stockists are chosen so that copies go to the right type of consumer – your potential customer. Over a thousand copies will go into the first class lounge at London’s Paddington train station.

Exclusive events

All members are invited to the exclusive launch and Autumn lunch events.

It’s unique. There’s nothing else like it.

Download the ratecard below for more details or call us on 01271 859299 for more information.

Downloads:

Trencherman’s Guide information

Video:

 


Food Trade

www.foodtrade.biz provides food, drink and hospitality businesses with up to date news, features and guides about the things that matter to their business. From suppliers to recruitment, equipment tests to marketing, the latest news to industry trends.

How can www.foodtrade.biz help you?

The Sales Cycle
You will have customers in different stages of the sales cycle; some won’t know who you are, some will have heard of you and some are ready to buy.

UNAWARE » AWARE » UNDERSTAND » CONVINCED » TAKE ACTION » SALE

We provide a unique content marketing approach to help you raise awareness of your business, develop a relationship with prospective customers and drive sales.

By including your business in a targeted mix of advertising, editorial, video, email newsletters and news items, we help move your customers through this sales cycle, supporting your sales efforts by increasing awareness and helping deliver high quality leads.

‘The Food Trade website has proved an invaluable tool for Total Produce in promoting its businesses throughout the South West. I would recommend that anyone serious about marketing their business to other like minded members of the Food Service Industry should get involved.’
Nick Matthews, Director, Total Produce.Bristol.

Download the ratecard for more details or call us on 01271 859299 to discuss how we can help you win more business.


Downloads:

Overview of www.foodtrade.biz Packages

 


 

Pubs & Inns

Pubs-Guide-Logo
From the team that brings you the original and leading foodie magazine for the South West, food, Pubs & Inns 2013-14 is a handpicked selection of the best foodie pubs in the South West. Covering Cornwall to the Cotswolds, this is the must-have guide if you want to find relaxed fine dining in a pubby environment.

This insider’s guide to where’s really worth seeking out directs you to special pubs where you’ll find beautifully cooked and locally sourced food, homebrewed ales and exciting wine lists.

The guide details awards won by the individual pubs and special insider’s guide tips. The guides are distributed in September with food magazine copies and there is also a digital edition available for download so that foodies can have access to good places to stop for lunch and fine ales at the touch of a button.

Spilt into counties it features the very best foodie pubs that we can recommend to our readers.

Supported by a year-round promotional campaign, it’s an essential part of your marketing push. This year, we’re taking it to the next level. Here’s what pubs who are included get:

- Full page in the guide with large image and write up
- Insider’s tip: showcasing something special about your establishment
- Your own full page on www.food-mag.co.uk
- Your pub featured as the ‘Pub on the Week’ in an email newsletter to 10,000 subscribers
- Inclusion in the digital version sold through iTunes and Google Play
- Printed copies of Pubs & Inns 2013/14 for your establishment
- ‘As seen in Pubs & Inns 2013/14′ sticker for your establishment to show you’re in the guide
- Your awards mentioned in standout box, and inclusion in double page spread map
- Full address, telephone and email, web address, Facebook and Twitter details in the guide

Download the ratecard for more details or call us on 01271 859299 to book your place. There is an early bird offer available for pubs who are invited to be in the guide, if they book by July, 2013.

Downloads:

Pubs&Inns 2013-14 Benefits

 


Contacts

Nick Cooper, sales director
t: 01271 859160
e: nick@saltmedia.co.uk

Regional Marketing Specialists:

Bristol, Bath, Gloucestershire & Wiltshire
Nik Farkas
t: 01271 859299
e: nikf@saltmedia.co.UK

Devon, Dorset & Somerset:
Nick Cooper
t: 01271 859160
e: nick@saltmedia.co.uk

Devon & Cornwall:
Natalie Roberts
t: 07947 244102
e: natalie@saltmedia.co.uk

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