Why advertise in food magazine?

There have been a number of studies showing the effectiveness of advertising in magazines.

Here are some key findings from a study called How Magazine Advertising Works. The entire study is available to
read on the Periodical Publishers Association website

1.	The magazine environment delivers a reader in the right frame of mind to be receptive to the advertising. Readers take action as a result of seeing advertising in magazines.
2.	Magazine campaigns create awareness at a very similar level to television. The average awareness achieved by TV was 13%, and in magazines the average was exactly the same, 13% (in the study). But the magazine exposures are generated at a much lower cost than TV.
3.	Targeting with precision and without wastage is a key strength of magazines.
4.	Advertisements were consumed with interest along with the editorial. One respondant commented, "It’s important to see new food products because when you go out food shopping you actually have in your mind what you want. But if you know there’s a new food product you might look for it. It keeps you really up to date."